Gone are the days of stuffy, boring Vodka serves.

Our task for Moscovskaya was to create a serve strategy that will support in driving vibrancy, brand meaning and occasion relevancy through a new range of versatile and scalable drinks.

For Moscovskaya it was about opening up a new world of exciting, innovative and most of all, fun serves that consumers are ready to get stuck into.

Sweet&Chilli designed the new serve strategy for the brand along with a range of POS items to embed the new serves in the on-trade.